- Course Content
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Part 1 0 hr 31 min
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Review Questions
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Part 2 0 hr 22 min
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Review Questions
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Part 3 0 hr 11 min
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Review Questions
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Glossary
- Wrap Up
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Qualified Assessment
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Certificates + Next Steps
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What's Up With Content Marketing?
Featuring FloQast CEO Mike Whitmire, Katie Thomas, CPA, and Terrell Turner, CPA
Course Description
This one-hour-long podcast-style panel offers insight into experiences in the public accounting realm by sharing stories from current or former auditors who speak about their experiences in public accounting and beyond. Hosted by former public auditor Drew Carrick, The Rapping CPA, this panel allows the viewer to gain insights from individuals recalling their experiences in working in the public accounting world. This is done in an educational yet fun and entertaining way! Episode 7 covers the topic of content marketing and features FloQast CEO Mike Whitmire, Katie Thomas, CPA, and Terrell Turner, CPA.
NOTE: This episode includes the opinions and experiences of the panel participants and should not be considered representative of the entire public accounting profession.
Learning Objectives
- Identify the benefits and advantages of content marketing choices
- Recognize how quantity and quality of content influence success
- Examine ways to improve content creation
Course Instructions
To complete this course, you must complete each lesson, including watching video content, reading provided articles, answering knowledge check questions, and completing the final assessment. To complete the assessment, a minimum passing grade of at least 70% is required.
Search functionality can be utilized to locate relevant lessons.
This course will expire 12 months from the registration date.
Additional Details
Delivery Method: QAS Self Study
Recommended Credit: 1.5
Field of Study: Communications and Marketing - Non-Technical
Prerequisites: None
Program Knowledge Level: Basic
Advance Preparation: None
Published Date: August 25, 2023